Everyone thinks they want a Twitter feed, and a Facebook page. But with social media, it's crucial to be active in the spaces where your clients or customers and potential clients are — and to provide relevant, interesting, timely content there.
I work with my clients to:
- develop a content plan/calendar for social media feeds,
- drive traffic to their website from social media accounts,
- promote posts or create ads on social networks, where relevant, and
- monitor the metrics to update and change our plan depending on what is working.