Data analytics or big data is a hot topic. All of the big name business magazines and website have articles about data on the regular. It can be daunting to try to begin analyzing data for your own website or social media accounts.
I have found one trick that I like to use to get some basic data, a very simple data analytics test that I employ for my clients.
Take a social media post that you really like. It's a great piece of content you or your company has written, or a clever photo and caption combination that you're proud of, or an event you would like people to register for. Write the post for Twitter, for example, and then do some simple testing on the timing of the post, how the post is written, and maybe even which platform you're using.
For example, tweet this: "Are you wondering what you should do if you haven't filed your taxes yet? Don't despair, join our webinar instead! [insert link]" and post it on Tuesday at 12:30 (lunchtime) and Thursday at 4:45 (catching people before they leave the office). After both posts are published, check which had the most impressions, retweets or likes, and click-throughs.
The next week, you might use that data to refine the timing, but slight change the wording. For example if your lunchtime stats were much better, post it again this week during a few different lunchtimes, but find out whether what you say makes a difference. "If you haven't filed your taxes yet, you're not alone. Join our upcoming webinar to find out what your next steps should be. [link]" or "Does even hearing the word 'taxes' make you cringe, because you're late filing again this year? Join our webinar and we'll tell you that all is not lost. [link]" etc.
This simple test will give you a good idea of when you should be posting your most important content on social media. Try it and let me know what worked for you!